Gender and Tourism

Abstract

An increasing number of women occupy positions in the labour market that were previously restricted to men. This is, however, still limited by the dual roles of working women. This chapter aims to address gender issues in the tourism industry. Specifically, it focuses on female participation in the labour market, highlighting the characteristics of women in leadership positions. A case study approach was used, focusing on female leaders in the hotel sector in Fortaleza, Brazil. An exploratory qualitative study was developed through semi-structured interviews, which aimed to gather data on the career path of female leaders. The collected data allowed understanding how these women reached top-level positions, and their leadership styles. Results indicate that early entry into the labour market, dedication, education, entrepreneurial skills, and dynamic personality are instrumental and work directly affects family relationships, being the cause of some problems in their personal lives.