Observation on the Turn of Music Talent TV Show 3.0 in China

Abstract

Music talent shows have always been an important type of Chinese TV programs. In the 3.0 era, TV programs are mainly about idol cultivation and subculture music. Hall's encoding / decoding theory provides theoretical explanations for the new ecology of program makers, players and audiences in the 3.0 era and the new landscape of consumer society. With the development of big data and new media, TV producers put the audience's position in front to bridge the gap brought by different meaning structures, and at the same time share the coding identity with the players and the audience to consolidate the interactive ritual chain. In the 3.0 era of musical TV talent show in China, subculture has gained space for expansion, advanced gender culture has gained the Promised Land for development, and capital has been realized by hot style. What needs to be paid attention to is the influence of "information cocoons" on teenagers as the main fan group.