Socio-spatial context and the habit-goal interface in audiovisual media consumption: an inter-paradigmatic approach

Abstract

This paper addresses the role of socio-spatial context on audiovisual media consumption by adopting a multi-paradigmatic approach that combines the Theory of Media Attendance, a socio-cognitive interpretation of Uses & Gratifications and Domestication Theory. We propose a framework that inquires (RQ 1) how goals and habits interface with each other as explanatory factors of consumption and (RQ 2) how the role of socio-spatial cues can be understood. Survey results show that different socio-spatial settings are associated with distinct explanations by goals and habits. Moreover, follow-up interviews indicate that these differences are best understood when framed in everyday life family dynamics.