The Canadian experience from the perspective of Brazilian immigrant entrepreneurship in Toronto

Abstract

Objective: The study aims at analyzing the socio-demographic profile of Brazilian immigrant entrepreneurship in Toronto, its entrepreneurial behavioral traits, in addition to their business profiles. Methodology/approach: This research is multi-method, with qualitative predominance, being exploratory-descriptive. For data-collection it was conducted a survey and further deepening with face-to-face interviews and field observations. Main results: The majority declared themselves to be from the Brazilian Southeast, white, 35 to 49 years old, married, with children, high academic and professional background. The influence of the state of social malaise in Brazil and the official Canadian discourse, seem to act as factors of "expulsion-attraction" to migration. The job condition of unemployment upon immigrants’ arrival can “push” them into necessity-driven entrepreneurship, although there are also ventures that have identified opportunities. Most of the businesses are small and operate in the service sector, concentrated on the West End of Toronto. In many businesses, there was a strong search for identification with the ethnic community itself, which suggests the formation of 'enclave economy', but in some cases, the main market for local consumers was targeted. Theoretical/methodological contributions: The article highlights the importance of conducting a multi-method research to understand possible entrepreneurial configurations by Brazilian immigrants. Relevance / originality: the article has academic relevance given the scarce work on the theme of Brazilian immigrant entrepreneurship overseas. Truly little is known about this phenomenon in Canada. Social and management contributions: The entrepreneurial trajectories described minimize risks for future immigrants; in addition, the discussion about the social capital of the ethnic community allows comparisons with the business of Brazilians in other countries.