Research on Teaching Reform of Application-oriented Curriculum of Marketing Course in the Internet plus Education Era

Abstract

In the Internet plus era, the marketing model of modern enterprises has undergone profound changes. The traditional marketing teaching methods can’t meet the needs of marketing talents in the new era. The times call for the teaching reform of Marketing and proposing new standards and requirements of this course. In the Internet plus era, this paper introduces the characteristics of the Internet plus era and the modern enterprise marketing model, and analyzes the application-oriented teaching reform ideas of marketing and puts forward the teaching reform measures for the application-oriented curriculum of the course of Marketing in order to promote the effect of the teaching reform of Marketing and cultivate more practical talents for enterprises.