LEARNING ORIENTATION AND PERFORMANCE: THE INTERACTION EFFECT OF ENTREPRENEURIAL ORIENTATION

Abstract

The current study examines the impact of learning orientation (LO) on organizational performance and also the moderating role of entrepreneurial orientation (EO) on the relationship between LO and organizational performance among the small and medium enterprises (SMEs) in Pakistan. This questionnaire survey was conducted among 213 managers/ owners of manufacturing SMEs. Previous studies on LO in combination with EO have been conducted in large organizations in developed economies. Studying the relationship between LO and performance and moderated by EO in manufacturing SMEs in a developing economy like Pakistan, this research attempts to fill this gap. The findings reveal that there exist a positive relationship between LO and organizational performance. The findings also demonstrate that the effects of LO on organizational performance are positively moderated by EO. The paper also includes research implications and possible future directions.