The Evolution and Growth of Engineering Documents for Consumer Engagement

Abstract

Product and service differentiation by virtue of delivering a unique personalized consumer experience is considered by many as the next competitive battleground. Due to the e-commerce sales surge during the pandemic more often these days the consumers first tangible interaction with the brand is now upon receipt of a package purchased online. Brands look at the consumer touchpoints with the brand, its packaging and labels, as more and more critical in delivering and managing an event-based-experience. How you "engineer" your users to engage is the human factor/behavioral element of document engineering. This presentation will look at real-life examples of how brands are evolving their strategies when focussing on event based experiences to both deliver new brand marketing/consumer experience strategies and to create data sets from the consumer engagement to address both old-age business problems and challenges and some new emerging ones.