Dongmei Zha, Reza Marvi, Pantea Foroudi, Charles Dennis, Akiko Ueno, Zhongqi Jin, T. Melewar
{"title":"An assessment of customer experience concept","authors":"Dongmei Zha, Reza Marvi, Pantea Foroudi, Charles Dennis, Akiko Ueno, Zhongqi Jin, T. Melewar","doi":"10.4324/9781003080572-13","DOIUrl":null,"url":null,"abstract":"Based on the overarching research purpose of this paper centered around building a new CX conceptual framework, the research objectives are: (1) to identify the main knowledge structure of customer experience; (2) to understand how the knowledge structure of customer experience has changed over time.","PeriodicalId":337723,"journal":{"name":"Building Corporate Identity, Image and Reputation in the Digital Era","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-07-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Building Corporate Identity, Image and Reputation in the Digital Era","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4324/9781003080572-13","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
Based on the overarching research purpose of this paper centered around building a new CX conceptual framework, the research objectives are: (1) to identify the main knowledge structure of customer experience; (2) to understand how the knowledge structure of customer experience has changed over time.
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