Utilization of Instagram Social Media Premiere Wedding Organizer In Promoting Activities

Abstract

The development of technology and the internet gave birth to social media, which today, almost everyone uses it as a medium in obtaining information, socializing, communicating, and doing business. At first, the Premiere Wedding Organizer sold conventionally, but sales did not increase, then the Premiere Wedding Organizer adapted to the changing times using social media. Premiere Wedding Organizer is a business that is engaged in wedding services that do promotions through Instagram to increase customer confidence through posting and customer testimonials. Premiere Wedding Organizer began to experience growth and use social media Instagram as its main promotional tool. The purpose of this study is to find out how to use the Premiere Wedding Organizer promotion on social media Instagram. The concept used in this research is the concept of social media in marketing communication theory. This research uses a qualitative approach with a case study method. The results of this study are promotional activities on Instagram Premiere Wedding Organizer derived from uploading interesting content such as making posts that use lots of images in explaining promotions and utilizing features provided by Instagram to interact with followers, then using Instagram ads and sales promotions, to attract attention its target market.