ANALYSIS OF PRODUCT AND CULTURAL DIVERSITY AS AN OPPORTUNITY TO INCREASE MARKET EXPANSION FROM SHOCKED MARKETS TO E.COMMERCE AT MASJID AL-FALAH SURABAYA

Noneng. R.Sukatmadiredja, Emmywati, Iwang Suwangsih, Nuzulul Fatimah
{"title":"ANALYSIS OF PRODUCT AND CULTURAL DIVERSITY AS AN OPPORTUNITY TO INCREASE MARKET EXPANSION FROM SHOCKED MARKETS TO E.COMMERCE AT MASJID AL-FALAH SURABAYA","authors":"Noneng. R.Sukatmadiredja, Emmywati, Iwang Suwangsih, Nuzulul Fatimah","doi":"10.35719/jiep.v3i2.55","DOIUrl":null,"url":null,"abstract":"Analysis of product and cultural diversity as an opportunity to increase market expansion in shock markets towards E.Commerce at Masjid Al-Falah Surabaya\", aims to analyze the opportunities created by the shock market to market opportunities with E.Commerse the market was shocked to become a digital market, namely E .commerce. The study was conducted at Masjid Al = Falah Surabaya with an unknown population, with a random sample of 40 respondents. Analysis of data by analyzing, purchasing activities caused by product diversity and cultural factors, these two variables can influence purchasing decisions, purchasing decisions can be increased repurchase through e.Commerce. The results showed that respondents who decided to buy were divided into buying because there were 26 respondents equal to 65%, respondents who did not buy 0, while 14 respondents who had impulse buying were equal to 35%. Whereas respondents bought goods because the quality of the product varied some 34 respondents, equivalent to 85%, respondents who bought because it was by the type of product were 32 respondents equal to 80%, while respondents bought because the price was cheaper were 37 respondents, equivalent to 92.5%, buying because the culture was 100%, whereas because of the sub-culture there are 8 respondents, namely 2%, while the social class of almost all social classes buys means 100%. The analysis of market increase can be seen from buyers who carry out repurchases, this can be seen from there are 11 respondents equivalent to 27.5% through electronic media, either WA, Instagram, or COD. It can be concluded that opportunities can be taken from the traditional market shock to the E.Commerce market.","PeriodicalId":360259,"journal":{"name":"Journal of Islamic Economics Perspectives","volume":"83 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Islamic Economics Perspectives","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.35719/jiep.v3i2.55","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 1

Abstract

Analysis of product and cultural diversity as an opportunity to increase market expansion in shock markets towards E.Commerce at Masjid Al-Falah Surabaya", aims to analyze the opportunities created by the shock market to market opportunities with E.Commerse the market was shocked to become a digital market, namely E .commerce. The study was conducted at Masjid Al = Falah Surabaya with an unknown population, with a random sample of 40 respondents. Analysis of data by analyzing, purchasing activities caused by product diversity and cultural factors, these two variables can influence purchasing decisions, purchasing decisions can be increased repurchase through e.Commerce. The results showed that respondents who decided to buy were divided into buying because there were 26 respondents equal to 65%, respondents who did not buy 0, while 14 respondents who had impulse buying were equal to 35%. Whereas respondents bought goods because the quality of the product varied some 34 respondents, equivalent to 85%, respondents who bought because it was by the type of product were 32 respondents equal to 80%, while respondents bought because the price was cheaper were 37 respondents, equivalent to 92.5%, buying because the culture was 100%, whereas because of the sub-culture there are 8 respondents, namely 2%, while the social class of almost all social classes buys means 100%. The analysis of market increase can be seen from buyers who carry out repurchases, this can be seen from there are 11 respondents equivalent to 27.5% through electronic media, either WA, Instagram, or COD. It can be concluded that opportunities can be taken from the traditional market shock to the E.Commerce market.
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
分析产品和文化多样性作为增加市场扩张的机会,从震惊市场到电子商务在清真寺法拉泗水
分析产品和文化多样性作为一个机会,以增加市场扩张的冲击市场对电子商务在Masjid Al-Falah泗水”,旨在分析冲击市场创造的机会,以市场的机会与电子商务的冲击市场成为一个数字市场,即电子商务。该研究在泗水清真寺(Masjid Al = Falah Surabaya)进行,调查对象不详,随机抽取了40名受访者。通过对数据的分析分析,购买活动受到产品多样性和文化因素的影响,这两个变量可以影响购买决策,可以通过电子商务增加购买决策的再购买。结果显示,决定购买的受访者分为购买的26人占65%,没有购买的受访者为0人,而冲动购买的14人占35%。而受访者因产品质量不同而购买商品的受访者约有34人,相当于85%,因产品种类不同而购买的受访者有32人,相当于80%,而因价格较便宜而购买的受访者有37人,相当于92.5%,因文化而购买的受访者为100%,而因亚文化而购买的受访者有8人,即2%,而几乎所有社会阶层的社会阶层购买意味着100%。市场增长的分析可以从进行回购的买家身上看到,这可以从11名受访者中看到,相当于27.5%的受访者通过电子媒体,无论是WA, Instagram还是COD。由此可以得出结论,传统的市场冲击可以给电子商务市场带来机会。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 去求助
来源期刊
自引率
0.00%
发文量
0
期刊最新文献
DYANAMIC CAPABILITY PESANTREN ENTREPRENEUR Optimizing Waqf Management for Demographic Bonus in Indonesia A SEGMENTATION OF LIFESTYLE OF S1 STUDENTS FACULTY OF ISLAMIC ECONOMICS AND BUSINESS UNIVERSITY OF ISLAM KIAI HAJI ACHMAD SIDDIQ JEMBER SWOT ANALYSIS TO DETERMINE A COMPANY'S STRATEGY IN THE STATE OF THE COVID-19 PLAGUE IN XYZ COMPANY ANALYSIS OF PRODUCT AND CULTURAL DIVERSITY AS AN OPPORTUNITY TO INCREASE MARKET EXPANSION FROM SHOCKED MARKETS TO E.COMMERCE AT MASJID AL-FALAH SURABAYA
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1