{"title":"An Exploratory Study on Brand Preference of Cool drinks in Gobichettipalayam Town","authors":"M. S, P. Venkatachalapathy","doi":"10.2139/ssrn.3743457","DOIUrl":null,"url":null,"abstract":"The soft drinks market in India has undergone a major shake up as a result of the entry of two well known multinational companies namely Coca-Cola and Pepsi. Ever since, it is obvious that the competition is virtually confined to Pepsi and Coca-Cola only as both the companies are following aggressive marketing strategies to win over customers’ loyalty in eternally existing stiff competition. Hence, an attempt has been made by the researcher in this present study to analyze the brand preference of Cool Drinks in Gobichettipalayam Town.<br>","PeriodicalId":369029,"journal":{"name":"PsychRN: Attitudes & Social Cognition (Topic)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"PsychRN: Attitudes & Social Cognition (Topic)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2139/ssrn.3743457","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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Abstract
The soft drinks market in India has undergone a major shake up as a result of the entry of two well known multinational companies namely Coca-Cola and Pepsi. Ever since, it is obvious that the competition is virtually confined to Pepsi and Coca-Cola only as both the companies are following aggressive marketing strategies to win over customers’ loyalty in eternally existing stiff competition. Hence, an attempt has been made by the researcher in this present study to analyze the brand preference of Cool Drinks in Gobichettipalayam Town.
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