Consumers Relationship with Short Food Supply Chain and Proximity

Abstract

In this summary the ecological situation is illustrated and the role of short supply chain management to achieve sustainability on different aspects, economic, social and especially environmental is introduced. The environmental motives of customers (attitude, awareness, knowledge, values beliefs and norms, sensitivity behavior and demographics) are examined to study what drives customers to the intention to buy from proximity and thus encourage SFSCs and achieve sustainability on the long run.