Consumer Attitude and Behavior on Green Packaging in Korea

S. Choi
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Abstract

Ecological consumer behavior contributes to environmental protection and influences corporate management strategy and public policy coping with global warming and climate change (Barr & Shaw, 2013; Leiserowitz et al., 2014). Korean consumers show a relatively high profile of environment-friendly purchase behavior and other daily life decisions (OECD, 2014; OECD, 2011, Ramme et al., 2015). Korea is a densely populated country. Korean corporations maintain significant global presence in the consumer goods marketplace. Thus, sustainable development is prioritized in the public policies in Korea.
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韩国消费者对绿色包装的态度与行为
生态消费者行为有助于环境保护,并影响企业应对全球变暖和气候变化的管理策略和公共政策(Barr & Shaw, 2013;Leiserowitz et al., 2014)。韩国消费者在环保购买行为和其他日常生活决策方面表现出相对较高的关注度(OECD, 2014;OECD, 2011, Ramme等人,2015)。韩国是一个人口稠密的国家。韩国企业在全球消费品市场上保持着重要的地位。因此,可持续发展在韩国的公共政策中处于优先地位。
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