Persepsi Konsumen Terhadap Pembelian Pangan Lokal Kupu (Studi Kasus Pada Industri Rumah Tangga Griya Jawau Melin Kelurahan Bukit Tunggal Kecamatan Jekan Raya Kota Palangka Raya)

Dina Graselita Putri, E. U. Antang, Tri Yuliana Eka Sinta
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引用次数: 1

Abstract

This study aims to: (1) to know the consumer's characteristics of local food kupu (made of cassava), and (2) to know consumer perceptions of local food kupu. This research was a case study at the Home Industry "Griya Jawau Melin". The number of samples was 35 respondents, which has been specified with a convenience sampling technique. The research was designed both qualitative and quantitative methods, Data were collected through interviews with a questionnaire guide, and data were analyzed descriptively and using a Likert Scale.   These results indicate that kupu consumers have varied characteristics, including gender, age, ethnic, education, occupation, and income. Consumers' perceptions of local food kupu which consist of variables i.e. taste, quality, price, sosial, and culture, are considered good with a score of 3203 and an average score of 79.58. The variable that gives the highest score was a culture with an average score of 84.57, followed by sosial variables (average score 81.94), quality variable (average score 81.55), price variable (average score 77, 90), and lastly, the taste score with an average of 69.43. These results indicate that the most influencing purchases are cultural and sosial faktors, the taste faktor being the last variable influencing the purchase of Kupu after the quality and price variables.
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消费者对本地蝴蝶食品购买的看法(家庭工业的案例研究)
本研究旨在:(1)了解消费者对当地食物库普(木薯制成)的特征,(2)了解消费者对当地食物库普的认知。这项研究是在家庭工业“Griya Jawau Melin”的案例研究。样本数量为35人,这是用方便抽样技术指定的。本研究采用定性与定量相结合的设计方法,采用问卷调查指导的访谈方式收集数据,并采用李克特量表对数据进行描述性分析。这些结果表明,库普消费者具有性别、年龄、民族、教育程度、职业、收入等多种特征。消费者对当地食物库普的感知包括口味、质量、价格、社交和文化等变量,得分为3203分,平均得分为79.58分。得分最高的是文化(84.57分)、社会(81.94分)、质量(81.55分)、价格(77,90分)、味觉(69.43分)等。研究结果表明,影响库普购买行为的主要因素是文化因素和社会因素,口味因素是影响库普购买行为的最后一个变量,仅次于质量和价格因素。
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