{"title":"The Study of SCM Strategy and Business Model of Fast Fashion Enterprises","authors":"Huang Jingxian","doi":"10.1109/ICEE.2010.872","DOIUrl":null,"url":null,"abstract":"Fast Fashion chain store such as H&M???ZARA and UNI QLO are becoming the invader of the fashion world. They are concentrated on the promotion of the new style--“Fast Fashion”. Attach great importance to the strategy of Supply Chain Management is one of the success reasons for the largest Fast Fashion Retailers. China is a big and strong country in the field of the fashion but she has not any famous brand. She has been called “The factory of the world” and she is just a base of OEM. Through the study and comparison to the homepage of H&M???ZARA???UNI QLO, We try to analysis the business model and the SCM strategy of them and give some advises to the fashion enterprises in China.","PeriodicalId":420284,"journal":{"name":"2010 International Conference on E-Business and E-Government","volume":"56 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2010-05-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"2010 International Conference on E-Business and E-Government","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ICEE.2010.872","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 3
Abstract
Fast Fashion chain store such as H&M???ZARA and UNI QLO are becoming the invader of the fashion world. They are concentrated on the promotion of the new style--“Fast Fashion”. Attach great importance to the strategy of Supply Chain Management is one of the success reasons for the largest Fast Fashion Retailers. China is a big and strong country in the field of the fashion but she has not any famous brand. She has been called “The factory of the world” and she is just a base of OEM. Through the study and comparison to the homepage of H&M???ZARA???UNI QLO, We try to analysis the business model and the SCM strategy of them and give some advises to the fashion enterprises in China.
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