The effect of relationship marketing on customer loyalty to the brand, the Agricultural Bank in Kohgiluyeh and Boyer

Abstract

The purpose of this research study was to investigate the effect of relationship marketing on customer loyalty to the brand in the Agricultural Bank Kohgiluyeh and Boyer-Ahmad is in 1394. Methodology:This research is descriptive survey was conducted respectively. The reliability by Cronbach's alpha 89/0 is calculated. Information collected by descriptive and inferential statistics in the form of Pearson correlation and regression coefficients were analysed using spss software. Results:Bank managers should study the working environment with the freedom and authority to his staff, In such a way that they can create new ideas and turn them into action, the creativity and initiative in their communications with their clients.Conclusion:The results showed that the contacts view, factors such as trust, commitment, communication, social relationships, customer loyalty to the brand needs significant relationship with Agricultural Bank Kohgiluyeh and Boyer had