Analysis of Attitude, Trust, and Subjective Norm Impact on Intention to Use Profile Verification in Dating Applications in Indonesia

Abstract

Despite the popularity of online dating Application, there are increasing security issues and challenges with them, such as the creation of fake accounts and phishing, which are commonly called romance scams, one of which is fake user data or even completely fake profiles. This research will discuss the profile verification technology that has been developed in several online dating applications to verify the authenticity of user profiles using an algorithm capable of detecting fake profiles. This study used Sequential Equation Modeling (SEM) method and SMART PLS as a statistical tool. A total of 561 data from online dating application users in Indonesia were collected in October 2022. The purpose of this study was to determine the impact of Attitude, Trust, and Subjective Norm to intention to use profile verification in Dating Application in Indonesia. Attitude, Trust, and Subjective Norms will be special variables that affect the user's intention to use Profile Verification on Dating Applications in Indonesia. The results of the study found that all research hypotheses had a significant effect on each variable relationship in the research model.