Influential factors on travel decision in e-tourism

Abstract

One of the technology utilization in tourism industry is doing the online promotion through website and social media. Many organizations, from government or private institution, build their own e-tourism, so that the tourists can get enough information to realize their plan for a holiday trip. The aim of this study is to adduce factors of e-tourism that have significance influences in affecting tourist's travel decision. This study used questionnaire as tool in the data collection, which was distributed to the frequent tourists, having minimum three (3) holiday trips a year. 200 questionnaires are used as the basis of data analysis. Correlation bivariate is conducted for the hypotheses testing. The results express that purchasing decision were significantly influenced by opinions & perception target, advice of travel agent, information obtained from destinations, e-commerce feature, access time, possibility of comparison, and social media.