Intellectual Capital Implementation Strategy Based on the Industrial Revolution 4.0 at the Bandung City Information and Communication Office

Abstract

Intellectual capital as an organizational asset is still rarely implemented in Indonesia. Whereas intellectual capital is a very important asset to win the competition and create value for an organization. Intellectual capital can also facilitate intangible resources owned by organizations such as employee competencies, relations with society, and technology. The research method used is qualitative. The results showed that from the perspective of human capital, Bandung City Information and Communication Office can add ASN skills, such as problem solving, creativity, as competencies that are considered unable to be replaced by machines or robots. In the capital structure, it is better to expand Wi-Fi services in the city of Bandung. Besides, it is necessary to add information and communication technology tools as well as system integration to facilitate and simplify the complaint information system. This also relates to aspects of customer capital by creating a good communication flow with other OPD in the Bandung City area. Keywords—intellectual capital, competency, public organization