{"title":"Application of Data Mining Technology in Membership Supermarket's Customer Segmentation","authors":"Shuwen Zhou, Guanghong Lei","doi":"10.1109/BCGIN.2011.53","DOIUrl":null,"url":null,"abstract":"With the gradual development and improvement of China's market economy, people have gradually realized the importance of customers to the enterprises that, without outstanding customer sources, enterprises are not able to develop in the future. The core technology applied in CRM is data mining. This paper analyzed the customer segmentation and studied how to apply data mining technology in customer segmentation.","PeriodicalId":127523,"journal":{"name":"2011 International Conference on Business Computing and Global Informatization","volume":"46 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2011-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"4","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"2011 International Conference on Business Computing and Global Informatization","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/BCGIN.2011.53","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 4
Abstract
With the gradual development and improvement of China's market economy, people have gradually realized the importance of customers to the enterprises that, without outstanding customer sources, enterprises are not able to develop in the future. The core technology applied in CRM is data mining. This paper analyzed the customer segmentation and studied how to apply data mining technology in customer segmentation.
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