The Effect of Trust and Ease of Use on Online Purchase Decisions on Lazada (A Study on Lazada Consumers in Surabaya)

Ferdy Irwansyah Ferdy Irwansyah, Hery Pudjoprastyono
{"title":"The Effect of Trust and Ease of Use on Online Purchase Decisions on Lazada (A Study on Lazada Consumers in Surabaya)","authors":"Ferdy Irwansyah Ferdy Irwansyah, Hery Pudjoprastyono","doi":"10.55677/ijssers/v03i8y2023-24","DOIUrl":null,"url":null,"abstract":"The increasing use of the internet and supported by the existence of covid-19 has formed a new phenomenon of consumer behavior, one of which is that consumers are becoming accustomed to using applications or websites to shop digitally. the purpose of this research is to investigate the influence of trust and ease of use on online purchasing decisions among Lazada consumers in Surabaya. This study uses a quantitative methodology and has a sample size of 72 participants. The population of interest in this study consists of Lazada consumers in Surabaya. The sample is selected using a non-probability sampling method, specifically purposive sampling, through the distribution of questionnaires. The sample consists of respondents who have previously used Lazada as an online shopping platform. Both primary and secondary data are utilized in this research. The data analysis is conducted using Structural Equation Modeling (SEM) based on the component-based approach, employing Partial Least Square (PLS) as the analytical tool. According to the study’s conclusions that Trust and ease of use both significantly among Lazada consumers in Surabaya.","PeriodicalId":275702,"journal":{"name":"INTERNATIONAL JOURNAL OF SOCIAL SCIENCE AND EDUCATION RESEARCH STUDIES","volume":"18 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-08-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"INTERNATIONAL JOURNAL OF SOCIAL SCIENCE AND EDUCATION RESEARCH STUDIES","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.55677/ijssers/v03i8y2023-24","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0

Abstract

The increasing use of the internet and supported by the existence of covid-19 has formed a new phenomenon of consumer behavior, one of which is that consumers are becoming accustomed to using applications or websites to shop digitally. the purpose of this research is to investigate the influence of trust and ease of use on online purchasing decisions among Lazada consumers in Surabaya. This study uses a quantitative methodology and has a sample size of 72 participants. The population of interest in this study consists of Lazada consumers in Surabaya. The sample is selected using a non-probability sampling method, specifically purposive sampling, through the distribution of questionnaires. The sample consists of respondents who have previously used Lazada as an online shopping platform. Both primary and secondary data are utilized in this research. The data analysis is conducted using Structural Equation Modeling (SEM) based on the component-based approach, employing Partial Least Square (PLS) as the analytical tool. According to the study’s conclusions that Trust and ease of use both significantly among Lazada consumers in Surabaya.
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
信任和易用性对Lazada在线购买决策的影响(对泗水Lazada消费者的研究)
互联网的日益普及,加上新冠疫情的存在,形成了一种新的消费行为现象,其中之一就是消费者越来越习惯于使用应用程序或网站进行数字化购物。本研究的目的是调查信任和易用性对泗水Lazada消费者在线购买决策的影响。本研究采用定量方法,样本量为72人。本研究的目标人群是泗水的Lazada消费者。样本的选择采用非概率抽样方法,具体来说是目的性抽样,通过发放问卷的方式进行。样本包括以前使用Lazada作为在线购物平台的受访者。在本研究中使用了一手和二手数据。数据分析采用基于成分的结构方程模型(SEM),采用偏最小二乘法(PLS)作为分析工具。根据研究的结论,信任感和易用性在泗水的Lazada消费者中都很重要。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 去求助
来源期刊
自引率
0.00%
发文量
0
期刊最新文献
The Influence of Work Life Balance on Turnover Intention Through Organizational Commitment (On Employees of Forwarding Company in East Java) Descriptive Analysis of Reading Comprehension Level of Grade 7 Students: Basis for a Reading Program Staff Emolument, Job Security and Employee Commitment: A Correlational Analysis of Multinational Oil Companies in South-South, Nigeria The Effect of Job Satisfaction and Job Stress on Employee Performance (Study at PT. POS Indonesia Bangkalan Branch) Pedagogical Competence of Islamic Education Teachers Based on The Perspective of Indonesian Law Number 14 of 2005 Concerning Teachers and Lecturers
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1