Analysis on the Factors Affecting the Performance of Platform Based Matchmaking Enterprises

Guizi Li
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Abstract

The matchmaking service platform is an organization that integrates and matches resources for bilateral users. In the dynamic process of resource integration and exchange of services, its subject elements, object elements, technology elements and environmental elements will affect the performance of enterprises to varying degrees. Among them, the object element is mainly reflected in the resource management ability and information matching ability. This paper collected the evaluation of single users on the selection and use of the matchmaking platform through platform questionnaires, and made an in-depth analysis of the main factors affecting the performance of platform based matchmaking enterprises.
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影响平台型婚介企业绩效的因素分析
婚介服务平台是为双方用户整合、匹配资源的机构。在资源整合与服务交换的动态过程中,其主体要素、客体要素、技术要素和环境要素都会不同程度地影响企业绩效。其中,对象要素主要体现在资源管理能力和信息匹配能力。本文通过平台调查问卷收集了单身用户对婚介平台的选择和使用的评价,并对影响平台婚介企业绩效的主要因素进行了深入分析。
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