Evaluation of iQiyi Financial Pressure Based on Entropy Weight -TOPSIS Method

Yuwen Xu
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Abstract

Financial pressure refers to the behavioral pressure formed by internal and external factors acting on the financial activities of enterprises, which is the pressure that enterprises must bear in the actual production and management activities. This paper takes iQiyi Company as a case, selects financial statement data from 2019 to 2023, selects indicators from five dimensions of solvency, operating capacity, profitability, development capacity and cash flow capacity, and makes a comprehensive evaluation of its financial pressure by combining entropy weight-TOPSIS evaluation system. The results showed that iQiyi's financial situation continued to deteriorate from 2019 to 2021, began to improve in 2022, and 2023 was the best financial situation and faced the least financial pressure. In the end, it provides suggestions on how to prevent and control financial pressure of iQiyi, and provides reference for other Internet video enterprises in China to evaluate and prevent financial pressure.
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基于熵权的爱奇艺财务压力评估 -TOPSIS 方法
财务压力是指内外部因素作用于企业财务活动所形成的行为性压力,是企业在实际生产经营活动中必须承受的压力。本文以爱奇艺公司为例,选取2019年至2023年的财务报表数据,从偿债能力、营运能力、盈利能力、发展能力和现金流能力五个维度选取指标,结合熵权-TOPSIS评价体系对其财务压力进行综合评价。结果显示,爱奇艺的财务状况在2019年至2021年持续恶化,2022年开始好转,2023年财务状况最好,面临的财务压力最小。最后,对如何防控爱奇艺的财务压力提出了建议,为我国其他互联网视频企业评估和防范财务压力提供参考。
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