The Impact of Social Media Visibility Toward Institutional Ownership and Individual Ownership on Indonesia Sharia Stocks Using Instagram Platform

AL-FALAH : Journal of Islamic Economics Pub Date : 2023-05-26 DOI:10.29240/alfalah.v8i1.6687

Ahmad Hafiyyan Shibghatalloh, Sugeng Wahyudi

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Abstract

Purpose: This study aims to examine the effect of Instagram user’s response to corporate Instagram post (likes and comments) toward individual ownership and institutional ownership of sharia stocks in Indonesia.Design/Method/Approach: The data collection method used is purposive sampling technique. The number of samples in this study were 158 companies registered in ISSI (Indonesia Sharia Stock Index) and having an active Instagram account. Data processing using SPSS.26 with Ordinary Least Square (OLS).Findings: The results showed that Instagram user respond increasing the institutional investor and individual investor in sharia stock. The interpretation for this findings that such Instagram activities increase the visibility of the company across a more diverse group of investors. This increase visibility makes information more accessible to individual and institutional investors, so that they are attracted to invest more in sharia stock.Origianalily/Value: This research is the first study that used social media to measure Sharia Stock Ownership.

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使用Instagram平台的印度尼西亚伊斯兰教法股票的机构所有权和个人所有权的社交媒体知名度的影响

目的:本研究旨在检验Instagram用户对公司Instagram帖子(点赞和评论)的反应对印度尼西亚伊斯兰教股票的个人所有权和机构所有权的影响。设计/方法/途径:数据收集方法采用目的抽样技术。本研究的样本数量为158家在ISSI(印度尼西亚伊斯兰教法股票指数)中注册并拥有活跃Instagram账户的公司。数据处理采用SPSS.26，一般最小二乘(OLS)。研究发现:Instagram用户对伊斯兰教股票的机构投资者和个人投资者的反应增加。对这一发现的解释是，这样的Instagram活动提高了公司在更多样化的投资者群体中的知名度。这种能见度的提高使个人和机构投资者更容易获得信息，从而吸引他们更多地投资伊斯兰教股票。原创性/价值:这项研究是第一个使用社交媒体来衡量伊斯兰教股票所有权的研究。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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AL-FALAH : Journal of Islamic Economics

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