Measuring Small Business Customer Satisfaction

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Abstract

Most family owned small businesses are so concerned about keeping the doors open on a daily basis that not a lot of time is spent on researching their customer satisfaction. As well, funds for such marketing research are often limited. Trying to keep personal bias out of such research is difficult. Thanks to the Ultimate Question/Net Promoter Score now there is a simple way to measure customer satisfaction by asking a single question. Can this work for a small dance business in mid-Michigan?
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测量小企业客户满意度
大多数家族经营的小企业都非常关心每天的营业情况,以至于没有花很多时间去研究他们的客户满意度。此外,此类市场研究的资金往往有限。试图在这类研究中排除个人偏见是很困难的。多亏了终极问题/净推荐值,现在有了一个简单的方法来衡量客户满意度,只需问一个问题。这种方法是否适用于密歇根州中部的一家小型舞蹈公司?
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