Business-Model Transformation: from Classical Organization to Ecosystem

Abstract

Today’s business-environment is characterized by fast changes, serious diversity and tightening connection between its elements. These factors typical of this environment require new approaches to transformation of existing business-models. Perceiving conceptual description of entrepreneurial activity in the light of ecosystem, organizations can ensure their survival and at the same time raise the efficiency of their functioning. The article also studies processes of interaction and interdependence of organizations, their ecosystems and business-environment. The author identifies a number of characteristics, which are obligatory for ecosystem for successful functioning in the turbulent social and economic environment: heterogeneity, modality, redundancy, adaptation, pro-activity, confidentiality. Special attention during transformation processes of business-models towards ecosystems is paid to shaping a relative system of management, organizational structure and corporate culture. A specific role of the ecosystem leader is underlined, which determines its development and key rules of the ecosystem center (its driver) are shown and advantages of all its participants are described. The author characterizes the current stage of the ecosystem development and shows possible prospects of their shaping.