A study on consumer attitude and preferences towards graphic design on clothing

Abstract

Graphic design in the fashion industry is a magic tool. Fashion is all about fading trends and timelessness all at the same time. There are so many possibilities for graphic design to influence the fashion industry. It is a clothing brand that helps in selling fashion as art. Graphic design as a concept revolves around conveying a message. Since the fashion industry is supported by graphic design, the world becomes a massive canvas that shows individual personalities. The main aim of the research is to conduct a survey for graphic Tees among the target customers to know their knowledge and awareness and also to get their design preferences on various aspects of graphics. Based on the understanding, graphics were developed and a feedback survey was collected to know the acceptance of the developed graphic design. Manufacturing practicality and commercialization of the developed graphics were also discussed.