The Strategy of Haier's Environmental Development

Yin Fengfu, Liu Zhenyu, Liu Zhengang, W. Xuefeng, Liang Jinhui
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引用次数: 1

Abstract

On August 30, 2005, Haier was ranked 1st of China's top 10 global brands by the Financial Times. At the beginning of its foundation, Haier has managed to improve the environment by conserving energy and recycling old products. This great success results from Haier's strategy of sustainable development. The principles of the strategy are reducing both the possibility of environment pollution and the potential cost of products. Our environmentally friendly products are harmonious with the environment. It will take less time to dismantle them. Besides the principles the strategy consists of four parts, namely the environmental management system, the outside manufacturing system, environmental design and end of product life
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海尔的环境发展战略
2005年8月30日,海尔被英国《金融时报》评为中国十大全球品牌之首。海尔在成立之初,就通过节约能源和回收旧产品来改善环境。海尔的成功源于海尔的可持续发展战略。该战略的原则是减少环境污染的可能性和产品的潜在成本。我们的环保产品与环境和谐共存。拆除它们将花费更少的时间。除原则外,该战略还包括环境管理体系、外部制造体系、环境设计和产品生命周期终结四个部分
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