{"title":"Communications planning: defining levels and phases of information distribution","authors":"A. DeSimone","doi":"10.1145/1294046.1294059","DOIUrl":null,"url":null,"abstract":"Two fundamental components comprise successful communications planning: message creation and message distribution. This paper will focus on the marketing aspect of communication planning, using the general definition of \"marketing\" as \"communicating something of value to the customer\". Planned events - major system enhancements, new system implementations, training sessions, conferences, etc. - relative to informational technology will be the primary focus.","PeriodicalId":277737,"journal":{"name":"Proceedings of the 35th annual ACM SIGUCCS fall conference","volume":"72 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2007-10-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of the 35th annual ACM SIGUCCS fall conference","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1145/1294046.1294059","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
Two fundamental components comprise successful communications planning: message creation and message distribution. This paper will focus on the marketing aspect of communication planning, using the general definition of "marketing" as "communicating something of value to the customer". Planned events - major system enhancements, new system implementations, training sessions, conferences, etc. - relative to informational technology will be the primary focus.
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