Komounikasi Persuasif Bank Sampah Puri Berlian Dalam Meningkatkan Jumlah Nasabah Di Kelurahan Air Putih Kecamatan Tuah Madani Kota Pekanbaru

Abstract

: Garbage bank is a place to save waste that has been sorted according to the type of waste, the waste that is saved in the waste bank is waste that has economic value. The way waste banks work in general is almost the same as other banks, there are customers, bookkeeping and management. In inviting prospective customers to join, the directors and managers of the waste bank use persuasive communication. This study aims to determine the characteristics of the source (persuader), the of message conveyed, the characteristics of the prospective customer (persuadee), the media used to invite prospective customers to join and persuasive communication techniques applied by directors and managers in inviting prospective customers.This research uses qualitative methods with the descriptive approach. This research was conducted at the Puri Berlian waste bank RT 04 RW 02 Kelrahan Air Putih, Tuah Madani District, Pekanbaru City. There are 8 informants taken through purposive technique for this research. Data was collected by observation, interviews and documentation. This study uses interactive data analysis of Miles and Huberman by checking the validity of the data through triangulation. The results of this study indicate that the characteristics possessed by directors and managers of waste banks to persuade prospective customers are credibility and attractiveness. The characteristics of the messages conveyed are in the form of verbal and nonverbal, the characteristics of potential customers met by waste bank managers are the central route and peripheral route, the media used are face-to-face media and social media Facebook and persuasive communication techniques used are association, integration and reward techniques