STUDENT CREATIVITY IN THE COLLEGE CAMPUS ENVIRONMENT: ITS CORRELATION WITH CREATIVE EDUCATION ENVIRONMENT AND CAMPUS SATISFACTION

Abstract

Creativity is one of the keys to the sustainable development of colleges and their students. Focusing on this issue, this study builds up a theoretical framework which involves the antecedents and consequences of creativity in the college campus environment. Based on the existing literature, the study argues that creative campus environment can significantly influence student creativity. In addition, it proposes that student creativity can significantly affect their satisfaction with the campus. The evidence gathered from the preliminary group discussions with college students in Japan has partially approved the theoretical model. Directions for future studies and implications for college campus management are also discussed.