COMMUNICATIVE BEHAVIOR OF THE MODERN ADMINISTRATIVE MANAGER

Abstract

The positive dynamics in the development of the communicative behavior of the leader is due to extralinguistic factors: the country's transitive economic situation, historical past and post-modern conditions. The analysis of examples of administrative managers’ speeches allowed us to come up with a specific scenario according to which the successful implementation of the communicative functions of the leader takes place. The mandatory components are emotionally colored vocabulary, communication, argumentativeness and consistency of presentation, appeal to experience, the prevalence of genres of "conviction" and "motivation", veiling criticism and censure. Based on the analysis of the documentation, some changes were revealed and the conclusion was made that written communication is giving way to oral dialogue mode in the “head-subordinate” pair. Differences in the communicative behavior of the modern leader from the traditional are given: a team-oriented attitude towards subordinates, the use of progressive vocabulary, focus on cooperativity, the use of compliments and communicative repetitions.