{"title":"Chapitre 2. Émergence et facteurs de mondialisation du marketing","authors":"Charles Croué","doi":"10.3917/dbu.croue.2010.01.0013","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":179601,"journal":{"name":"Marketing international et mondialisation","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2010-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Marketing international et mondialisation","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.3917/dbu.croue.2010.01.0013","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}