Pub Date : 2010-03-01DOI: 10.3917/dbu.croue.2010.01.0093
Charles Croué
{"title":"Chapitre 6. La politique internationale de la marque","authors":"Charles Croué","doi":"10.3917/dbu.croue.2010.01.0093","DOIUrl":"https://doi.org/10.3917/dbu.croue.2010.01.0093","url":null,"abstract":"","PeriodicalId":179601,"journal":{"name":"Marketing international et mondialisation","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2010-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116495660","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2010-03-01DOI: 10.3917/dbu.croue.2010.01.0001
Charles Croué
{"title":"Chapitre 1. Marketing international, une dimension incontournable du management pour s'imposer au plan mondial","authors":"Charles Croué","doi":"10.3917/dbu.croue.2010.01.0001","DOIUrl":"https://doi.org/10.3917/dbu.croue.2010.01.0001","url":null,"abstract":"","PeriodicalId":179601,"journal":{"name":"Marketing international et mondialisation","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2010-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125416047","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2010-03-01DOI: 10.3917/dbu.croue.2010.01.0121
Charles Croué
{"title":"Chapitre 8. La politique internationale de communication","authors":"Charles Croué","doi":"10.3917/dbu.croue.2010.01.0121","DOIUrl":"https://doi.org/10.3917/dbu.croue.2010.01.0121","url":null,"abstract":"","PeriodicalId":179601,"journal":{"name":"Marketing international et mondialisation","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2010-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127033400","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2010-03-01DOI: 10.3917/dbu.croue.2010.01.0013
Charles Croué
{"title":"Chapitre 2. Émergence et facteurs de mondialisation du marketing","authors":"Charles Croué","doi":"10.3917/dbu.croue.2010.01.0013","DOIUrl":"https://doi.org/10.3917/dbu.croue.2010.01.0013","url":null,"abstract":"","PeriodicalId":179601,"journal":{"name":"Marketing international et mondialisation","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2010-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128600982","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2010-03-01DOI: 10.3917/dbu.croue.2010.01.0075
Charles Croué
{"title":"Chapitre 5. La politique produit internationale","authors":"Charles Croué","doi":"10.3917/dbu.croue.2010.01.0075","DOIUrl":"https://doi.org/10.3917/dbu.croue.2010.01.0075","url":null,"abstract":"","PeriodicalId":179601,"journal":{"name":"Marketing international et mondialisation","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2010-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132494378","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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