Target Marketing at an NFL Training Camp: The Role of Proximity

Abstract

ABSTRACT The present research analyzes the attendance of individuals at a National Football League (NFL) training camp, comparing attendees within an 80-mile radius around the training camp with attendees from the NFL team's city who drove 100–140 miles to attend the training camp. Over 1,700 training camp attendees were surveyed. The results indicate that training camp attendees from the local region and those from the NFL city were found to be significantly different in terms of age, use of information sources, and previous attendance at the training camp. Proximity to the training camp location was the most important influence on the decision to attend the training camp. However, the data also suggest that proximity to the NFL city (team identification) was also an important influence on attendance.