Pub Date : 2008-10-11DOI: 10.1080/10507050801984859
Eklou R. Amendah, Jungkun Park
ABSTRACT This study investigates first, the influence of self-esteem on the consumer's involvement with eco-friendly product seeking. Second, it seeks to demonstrate the extent to which the consumer's involvement in eco-friendly travel destinations, their demand for variation in eco-friendly tourist destinations, and their desire for unique eco-friendly travel destinations influences their willingness to spend more on these types of products. Results indicate that self-esteem plays an important role in consumer involvement in eco-friendly travel destinations. Environmental involvement and uniqueness seeking have a positive relationship with willingness to pay more; however, the relationship between product involvement and variety seeking and willingness to pay more demonstrates otherwise. It appears that a consumer education on eco-friendly travel destination needs to be strengthened in order to create changes in consumption patterns.
{"title":"Consumer Involvement and Psychological Antecedents on Eco-friendly Destinations: Willingness to Pay More","authors":"Eklou R. Amendah, Jungkun Park","doi":"10.1080/10507050801984859","DOIUrl":"https://doi.org/10.1080/10507050801984859","url":null,"abstract":"ABSTRACT This study investigates first, the influence of self-esteem on the consumer's involvement with eco-friendly product seeking. Second, it seeks to demonstrate the extent to which the consumer's involvement in eco-friendly travel destinations, their demand for variation in eco-friendly tourist destinations, and their desire for unique eco-friendly travel destinations influences their willingness to spend more on these types of products. Results indicate that self-esteem plays an important role in consumer involvement in eco-friendly travel destinations. Environmental involvement and uniqueness seeking have a positive relationship with willingness to pay more; however, the relationship between product involvement and variety seeking and willingness to pay more demonstrates otherwise. It appears that a consumer education on eco-friendly travel destination needs to be strengthened in order to create changes in consumption patterns.","PeriodicalId":341174,"journal":{"name":"Journal of Hospitality & Leisure Marketing","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2008-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132501190","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2008-10-11DOI: 10.1080/10507050801985104
J. Holleran
ABSTRACT The debate regarding the relationships between tourism economic benefits and associated environmental costs, including transport related impacts, are issues of concern to destination based tourism marketers and tourism and hospitality educators. The global climate change discussion and the media focus in the E.U. on the links between aviation and associated emissions and fossil fuel consumption have captured the attention of global tourism associations. The definition of tourism sustainability is being redefined though the application of life cycle management (LCM) principals. Destinations, in spending millions to encourage people to travel, may some day be scrutinized for their eco-efficiency and will need to consider the use of ‘LCM thinking’ and related green communication objectives as suggested in this paper.
{"title":"Sustainability in Tourism Destinations: Exploring the Boundaries of Eco-Efficiency and Green Communications","authors":"J. Holleran","doi":"10.1080/10507050801985104","DOIUrl":"https://doi.org/10.1080/10507050801985104","url":null,"abstract":"ABSTRACT The debate regarding the relationships between tourism economic benefits and associated environmental costs, including transport related impacts, are issues of concern to destination based tourism marketers and tourism and hospitality educators. The global climate change discussion and the media focus in the E.U. on the links between aviation and associated emissions and fossil fuel consumption have captured the attention of global tourism associations. The definition of tourism sustainability is being redefined though the application of life cycle management (LCM) principals. Destinations, in spending millions to encourage people to travel, may some day be scrutinized for their eco-efficiency and will need to consider the use of ‘LCM thinking’ and related green communication objectives as suggested in this paper.","PeriodicalId":341174,"journal":{"name":"Journal of Hospitality & Leisure Marketing","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2008-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131229520","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2008-10-11DOI: 10.1080/10507050801984917
A. Alonso
ABSTRACT Yearlong droughts and water shortages have affected several Australian areas and industries, highlighting old concerns about the future of water provisions. While these issues represent a potential difficulty for many enterprises, to date little is known about the views on water consumption and water conservation of business owners and managers, particularly hospitality operators. This study explores these dimensions from a sample of 158 predominantly small and medium enterprises located in Adelaide, Brisbane and Perth, Australia. The findings indicate that while operators are clearly aware of the importance of water for their businesses, for the most part it is not among their main current concerns. Operators' written comments emphasize the contentious nature of water usage in the hospitality industry, with many accepting sacrifices in monetary and initiative terms, while many others oppose any government intervention in encouraging operators to save water, or increasing water prices.
{"title":"How Australian Hospitality Operations View Water Consumption and Water Conservation: An Exploratory Study","authors":"A. Alonso","doi":"10.1080/10507050801984917","DOIUrl":"https://doi.org/10.1080/10507050801984917","url":null,"abstract":"ABSTRACT Yearlong droughts and water shortages have affected several Australian areas and industries, highlighting old concerns about the future of water provisions. While these issues represent a potential difficulty for many enterprises, to date little is known about the views on water consumption and water conservation of business owners and managers, particularly hospitality operators. This study explores these dimensions from a sample of 158 predominantly small and medium enterprises located in Adelaide, Brisbane and Perth, Australia. The findings indicate that while operators are clearly aware of the importance of water for their businesses, for the most part it is not among their main current concerns. Operators' written comments emphasize the contentious nature of water usage in the hospitality industry, with many accepting sacrifices in monetary and initiative terms, while many others oppose any government intervention in encouraging operators to save water, or increasing water prices.","PeriodicalId":341174,"journal":{"name":"Journal of Hospitality & Leisure Marketing","volume":"112 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2008-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124713692","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2008-10-11DOI: 10.1080/10507050801984826
S. Dolnicar, Katrina Matus
ABSTRACT Environmental sustainability in tourism has received significant attention among destination managers and researchers alike. Yet the range of measures proposed to reduce the environmental footprints of tourists at a destination remains limited to measures taken at the destination, as opposed to marketing measures which aim to attract truly green tourists. The potential of using green tourists as a market segment, however, has not been established. We review published profiles of green tourists and assess the managerial usefulness of this segment using theoretical criteria of segment attractiveness. Results indicate that much is known about the distinctive characteristics of green tourists. Very little, however, has been done to assess whether green tourists are substantial enough to represent a useful target market, whether a customized marketing mix can be designed, whether they can be reached through specific communication channels and whether green tourists can be identified repeatedly. These results provide a clear direction for future research into the green tourist market segment, which is essential for a marketing-oriented approach to sustainable tourism to be successful.
{"title":"Are Green Tourists a Managerially Useful Target Segment?","authors":"S. Dolnicar, Katrina Matus","doi":"10.1080/10507050801984826","DOIUrl":"https://doi.org/10.1080/10507050801984826","url":null,"abstract":"ABSTRACT Environmental sustainability in tourism has received significant attention among destination managers and researchers alike. Yet the range of measures proposed to reduce the environmental footprints of tourists at a destination remains limited to measures taken at the destination, as opposed to marketing measures which aim to attract truly green tourists. The potential of using green tourists as a market segment, however, has not been established. We review published profiles of green tourists and assess the managerial usefulness of this segment using theoretical criteria of segment attractiveness. Results indicate that much is known about the distinctive characteristics of green tourists. Very little, however, has been done to assess whether green tourists are substantial enough to represent a useful target market, whether a customized marketing mix can be designed, whether they can be reached through specific communication channels and whether green tourists can be identified repeatedly. These results provide a clear direction for future research into the green tourist market segment, which is essential for a marketing-oriented approach to sustainable tourism to be successful.","PeriodicalId":341174,"journal":{"name":"Journal of Hospitality & Leisure Marketing","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2008-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121288035","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2008-10-11DOI: 10.1080/10507050801984974
Chien-Wen Tsai, Chien-Pei Tsai
ABSTRACT This study seeks to expand and improve existing theories on green marketing. According to consumer behavior theory, consumer behavior can be affected when the three components that make up an attitude, namely cognitive (belief), affective (feeling) and behavior (reaction), are perfectly compatible. Since hotels are given a special characterization due to their emphasis on luxurious service, there are less partially positive correlative relationships between environmental ethics (NEP) and consumer green hotel consumption behaviors. This finding aligns with current theory, which accentuates the reality that the human race still needs to increase support and be more proactive in terms of environmental movements.
{"title":"Impacts of Consumer Environmental Ethics on Consumer Behaviors in Green Hotels","authors":"Chien-Wen Tsai, Chien-Pei Tsai","doi":"10.1080/10507050801984974","DOIUrl":"https://doi.org/10.1080/10507050801984974","url":null,"abstract":"ABSTRACT This study seeks to expand and improve existing theories on green marketing. According to consumer behavior theory, consumer behavior can be affected when the three components that make up an attitude, namely cognitive (belief), affective (feeling) and behavior (reaction), are perfectly compatible. Since hotels are given a special characterization due to their emphasis on luxurious service, there are less partially positive correlative relationships between environmental ethics (NEP) and consumer green hotel consumption behaviors. This finding aligns with current theory, which accentuates the reality that the human race still needs to increase support and be more proactive in terms of environmental movements.","PeriodicalId":341174,"journal":{"name":"Journal of Hospitality & Leisure Marketing","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2008-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122616482","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2008-10-11DOI: 10.1080/10507050801985047
Oun-Joung Park, Xinran Y. Lehto, A. Morrison
ABSTRACT Using collaborative relationships to generate sustainable strategy is becoming a key paradigm in destination marketing practice and literature. However, there has been insufficient empirical research dealing with this issue. This paper examines Convention and Visitors Bureau (CVB) executives' attitudes toward collaboration with stakeholders in destination marketing and executives' assessment of collaborative performance levels of the various community entities. Key attitudinal and performance variables were identified through a literature review of previous empirical research in the area of interorganizational collaboration. Quantitative data were collected through a Web survey with CVB executives who have Destination Marketing Association International (DMAI) membership. The results reveal that there is a varying degree of collaborative efforts between CVBs and community entities. Consistently, CVBs appear to attach the highest level of importance to collaborating with the tourism industry, which, according to CVB executives' assessment, exhibits the highest level of collaborative efforts. The results serve as a starting point for understanding the relationships between CVB and community organizations and entities through providing quantitative support for the importance of balanced partnership in the collaborative processes of destination marketing.
{"title":"Collaboration Between CVB and Local Community in Destination Marketing: CVB Executives' Perspective","authors":"Oun-Joung Park, Xinran Y. Lehto, A. Morrison","doi":"10.1080/10507050801985047","DOIUrl":"https://doi.org/10.1080/10507050801985047","url":null,"abstract":"ABSTRACT Using collaborative relationships to generate sustainable strategy is becoming a key paradigm in destination marketing practice and literature. However, there has been insufficient empirical research dealing with this issue. This paper examines Convention and Visitors Bureau (CVB) executives' attitudes toward collaboration with stakeholders in destination marketing and executives' assessment of collaborative performance levels of the various community entities. Key attitudinal and performance variables were identified through a literature review of previous empirical research in the area of interorganizational collaboration. Quantitative data were collected through a Web survey with CVB executives who have Destination Marketing Association International (DMAI) membership. The results reveal that there is a varying degree of collaborative efforts between CVBs and community entities. Consistently, CVBs appear to attach the highest level of importance to collaborating with the tourism industry, which, according to CVB executives' assessment, exhibits the highest level of collaborative efforts. The results serve as a starting point for understanding the relationships between CVB and community organizations and entities through providing quantitative support for the importance of balanced partnership in the collaborative processes of destination marketing.","PeriodicalId":341174,"journal":{"name":"Journal of Hospitality & Leisure Marketing","volume":"387 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2008-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115912872","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2008-10-11DOI: 10.1080/10507050801985153
L. Cai, Jingrong Liu, Z. Huang
ABSTRACT Product attributes of rural tourism are inherently green, and have the potential to appeal to the increasingly overstretched consumers who are in search for a personalized response to their need for physical, emotional, and social appreciation in a simpler environment. The same consumers also become more independent, involved, and discriminatory in the destination selection process. Despite their rich green assets, rural communities face marketing challenges in both financial and human resource terms in the highly competitive tourism marketplace. This study introduces a five-step practical tool that rural destinations can affordably use to engage in a critical marketing task of identifying viable segments of driving market. The tool was developed by applying the geographic concepts of distance decay and clock directions to examine the tourists' movement from their generating places to a rural destination. The tool's validity was statistically tested in exponential, logarithm, inverse, and cubic regressions. The study addressed a practical need for rural communities to gain a greater benefit from consumer demands for green products and services, and illustrates the importance of understanding the tourists' movement patterns in developing effective marketing programs.
{"title":"Identifying Rural Tourism Markets: A Practical Tool","authors":"L. Cai, Jingrong Liu, Z. Huang","doi":"10.1080/10507050801985153","DOIUrl":"https://doi.org/10.1080/10507050801985153","url":null,"abstract":"ABSTRACT Product attributes of rural tourism are inherently green, and have the potential to appeal to the increasingly overstretched consumers who are in search for a personalized response to their need for physical, emotional, and social appreciation in a simpler environment. The same consumers also become more independent, involved, and discriminatory in the destination selection process. Despite their rich green assets, rural communities face marketing challenges in both financial and human resource terms in the highly competitive tourism marketplace. This study introduces a five-step practical tool that rural destinations can affordably use to engage in a critical marketing task of identifying viable segments of driving market. The tool was developed by applying the geographic concepts of distance decay and clock directions to examine the tourists' movement from their generating places to a rural destination. The tool's validity was statistically tested in exponential, logarithm, inverse, and cubic regressions. The study addressed a practical need for rural communities to gain a greater benefit from consumer demands for green products and services, and illustrates the importance of understanding the tourists' movement patterns in developing effective marketing programs.","PeriodicalId":341174,"journal":{"name":"Journal of Hospitality & Leisure Marketing","volume":"91 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2008-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133832629","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2008-10-11DOI: 10.1080/10507050801984883
Su-Ling Wu
ABSTRACT A single case study approach was adopted to identify the innovative environmental strategies with one pioneering food service company. An investigation of environmental strategies in the foodservice industry was carried out through multiple sources of evidence including interviews with key decision makers in the head office, observations of environmental conditions, and documentary information. The findings suggested that not only waste preventing strategies but also environmental marketing and corporate strategies were important aspects in addressing the problems of pollution in foodservice. From the data analysis the four key factors of cost savings, corporate image, customer's concerns for food safety, food quality, and convenience and top management commitment were also found to have an important impact on the company's environmental strategies. Some options for future research are identified.
{"title":"Pioneering Foodservice Firm Battles Pollution Using Innovative Environmental Strategies","authors":"Su-Ling Wu","doi":"10.1080/10507050801984883","DOIUrl":"https://doi.org/10.1080/10507050801984883","url":null,"abstract":"ABSTRACT A single case study approach was adopted to identify the innovative environmental strategies with one pioneering food service company. An investigation of environmental strategies in the foodservice industry was carried out through multiple sources of evidence including interviews with key decision makers in the head office, observations of environmental conditions, and documentary information. The findings suggested that not only waste preventing strategies but also environmental marketing and corporate strategies were important aspects in addressing the problems of pollution in foodservice. From the data analysis the four key factors of cost savings, corporate image, customer's concerns for food safety, food quality, and convenience and top management commitment were also found to have an important impact on the company's environmental strategies. Some options for future research are identified.","PeriodicalId":341174,"journal":{"name":"Journal of Hospitality & Leisure Marketing","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2008-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131125378","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2008-08-19DOI: 10.1080/10507050801978448
Glen Hornby, Y. Brunetto, G. Jennings
ABSTRACT Destination marketing systems are a key technology for destination marketing, however many have failed due to a lack of tourism operators' participation. This study uses a multiple case study research design to investigate how inter-organizational relationship theories of dependency, agency and trust apply to a destination marketing system, a non-transactional distribution technology. In particular, destination marketing and branding is found to be a cause of goal conflict, which influences hidden action and hidden characteristic problems, as well as influencing dependency. This is a new understanding of how goal conflict applies in destination marketing relationships. Results inform on key issues for destination marketers in managing their relationships with tourism operators, as well as in developing and implementing policies to manage destination marketing systems.
{"title":"The Role of Inter-Organizational Relationships in Tourism Operators' Participation in Destination Marketing Systems","authors":"Glen Hornby, Y. Brunetto, G. Jennings","doi":"10.1080/10507050801978448","DOIUrl":"https://doi.org/10.1080/10507050801978448","url":null,"abstract":"ABSTRACT Destination marketing systems are a key technology for destination marketing, however many have failed due to a lack of tourism operators' participation. This study uses a multiple case study research design to investigate how inter-organizational relationship theories of dependency, agency and trust apply to a destination marketing system, a non-transactional distribution technology. In particular, destination marketing and branding is found to be a cause of goal conflict, which influences hidden action and hidden characteristic problems, as well as influencing dependency. This is a new understanding of how goal conflict applies in destination marketing relationships. Results inform on key issues for destination marketers in managing their relationships with tourism operators, as well as in developing and implementing policies to manage destination marketing systems.","PeriodicalId":341174,"journal":{"name":"Journal of Hospitality & Leisure Marketing","volume":"254 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2008-08-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114394370","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2008-08-19DOI: 10.1080/10507050801978216
Srikanth Beldona
{"title":"How Technology is Re-Shaping the Marketing of Hospitality and Travel Services: Implications for Customers and Marketers","authors":"Srikanth Beldona","doi":"10.1080/10507050801978216","DOIUrl":"https://doi.org/10.1080/10507050801978216","url":null,"abstract":"","PeriodicalId":341174,"journal":{"name":"Journal of Hospitality & Leisure Marketing","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2008-08-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128078055","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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