G. Giuffrida, D. Recupero, Giuseppe Tribulato, C. Zarba
{"title":"A banner recommendation system based on web navigation history","authors":"G. Giuffrida, D. Recupero, Giuseppe Tribulato, C. Zarba","doi":"10.1109/CIDM.2011.5949437","DOIUrl":null,"url":null,"abstract":"We address the problem of selecting a banner advertisement, based on the profile of the online user. The profile consists of the set of webpages opened by the online user, optionally clustered.","PeriodicalId":211565,"journal":{"name":"2011 IEEE Symposium on Computational Intelligence and Data Mining (CIDM)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2011-04-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"4","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"2011 IEEE Symposium on Computational Intelligence and Data Mining (CIDM)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/CIDM.2011.5949437","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 4
Abstract
We address the problem of selecting a banner advertisement, based on the profile of the online user. The profile consists of the set of webpages opened by the online user, optionally clustered.