{"title":"REALIZATION OF COMMUNICATIVE TACTICS AND STRATEGIES IN ADVERTIZING DISCOURSE (BASED ON MEDICAL ADVERTISING)","authors":"J. M. Fokina","doi":"10.21672/1818-4936-2021-80-4-116-121","DOIUrl":null,"url":null,"abstract":"The article deals with the main communicative features of medical advertising texts. The analysis of these texts allows us to identify three main strategies. These strategies being realized in different tactics are a set of linguistic means aimed at implementing the basic communicative purpose of medical advertising texts, namely, attracting the attention of buyers and encouraging them to purchase the advertised product.","PeriodicalId":331870,"journal":{"name":"HUMANITARIAN RESEARCHES","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"HUMANITARIAN RESEARCHES","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.21672/1818-4936-2021-80-4-116-121","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
The article deals with the main communicative features of medical advertising texts. The analysis of these texts allows us to identify three main strategies. These strategies being realized in different tactics are a set of linguistic means aimed at implementing the basic communicative purpose of medical advertising texts, namely, attracting the attention of buyers and encouraging them to purchase the advertised product.
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