PENGARUH E-SERVICE QUALITY, ONLINE CUSTOMER RATING DAN PRICE CONSCIOUSNESS TERHADAP REPURCHASE INTENTION PADA PENGGUNA SHOPEEFOOD DI KOTA SURAKARTA

Abstract

In the current era, digital start-ups are growing, and one of the most frequently used in everyday life is an application that provides food delivery services. ShopeeFood which has just started operating in 2020, is strongly suspected of expanding its competitors that have been operating for a long time in Indonesia. The purpose of this research is to further explore the extent to which people's repurchase interest in ShopeeFood is by proving whether the quality of e-service quality, online online customer rating and price selection tendencies price consciousness have an influence on repurchase intention. This research used a purposive sampling method which was limited by several criteria. A sample of 113 respondents was using the formula from hair et al. (2010) with the criteria of having used ShopeeFood at least once, being at least 17 years old, and domiciled in the city of Surakarta, Central Java. The results obtained in this research indicate that price consciousness has a significant effect on repurchase intention, while e-service quality and online customer ratings do not have a significant effect on repurchase intention.