Predatory Pricing in India

Kamshad Mohsin
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Abstract

Everyone has seen many products or services on which there is a huge discount which is offered by a large number of players. It is unbelievable to see how these products and services are offered at throwaway prices. Predatory pricing is a strategy whereby a powerful organization with deep pockets, prices its goods or services at rock-bottom levels so that no rivals can compete with them. The researcher in this paper will analyse the impact of predatory pricing upon the consumer as well as upon the business organization. Further, the researcher will also see the legal position under the Indian Competition Law. Also, the researcher will cover the OLA & JIO case.
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印度的掠夺性定价
每个人都看到过许多产品或服务上有一个巨大的折扣,这是由大量的玩家提供的。看到这些产品和服务是如何以一次性价格提供的,真是令人难以置信。掠夺性定价是指一个财力雄厚的强大组织将其商品或服务的价格定在最低水平,使任何对手都无法与之竞争的一种策略。本文的研究人员将分析掠夺性定价对消费者和企业组织的影响。此外,研究人员还将看到印度竞争法下的法律地位。此外,研究人员将涵盖OLA & &;JIO情况。
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