APPLYING GREEN TECHNOLOGIES TO IMPROVE BUSINESS SUSTAINABILITY

Abstract

Green technologies have great potential to meet economic sustainability challenges. The purpose of this paper is to review which sectors use the greenest technology and which benefits they are giving. This paper examines which business sectors are using green technologies and how effective they are. The most green technologies are used in the logistics, construction, and information technology sectors. The main factors determining the help of technology are the various problems technology addresses, such as cost increases, lack of human resources, and limited resources. Over 40 articles have been analyzed in this paper, which has led to a scientific literature analysis on technologies in business that have a low environmental impact and contribute to economic growth. The data from Eurostat EIS database collected was structured through a descriptive analysis of the application of green technologies in various business activities using generalization methods. The investigation revealed the benefits and potential that 30 percent of carbon footprint could be reduced by using artificial intelligence (AI) in business. The previous papers discussed the application of AI in one of areas and not covered several different areas, however, this paper summarizes the application of AI practices in different business areas. The study has shown that green technologies offer significant economic and environmental benefits.