Study on spatial organization of online shopping

Sun Zhongwei, Wang Yang
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Abstract

Online shopping is a new research object of human geography, and has important research value to geography. This paper attempts to systematically reveal online shopping mechanism of spatial organization from angles of geocyberspace and space of flows; meanwhile, take TaoBao as examples, to detailedly analyze their operation mode and the affecting factors of spatial organization. Research shows: Online shopping is the result of interaction between geographical space and cyberspace, which is through a link between the two sides of supply and demand across time and space by cyberspace and a reorganization of the traditional shopping process, to use a wide range of information flow and logistic flow to replace the original people flow and capital flow, and thus to extend the spatial extent of the supply and demand from the daily behavior to the country and the globe, and this logistic flow is a modern logistics flow under the guidance of information flow.
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网络购物空间组织研究
网络购物是人文地理学的一个新的研究对象,具有重要的地理学研究价值。本文试图从地理网络空间和流动空间的角度系统揭示网络购物的空间组织机制;同时,以淘宝为例,详细分析其运营模式及空间组织的影响因素。研究显示:网上购物是地理空间和网络之间的相互作用的结果,这是通过一个联系供需双方在时间和空间通过网络和传统的购物流程的重组,使用范围广泛的信息流和物流流向替换原来的人流动和资本流动,从而扩展了空间的供应和需求程度从日常行为的国家和世界各地,而这种物流是信息流指导下的现代物流。
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