PENGARUH GREEN MARKETING DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN PADA YAMAHA PANCA MOTOR PAGAR DEWA

(JEMS) Jurnal Entrepreneur dan Manajemen Sains Pub Date : 2022-08-03 DOI:10.36085/jems.v3i2.3560

Hana Syafira, Ade Tiara Yulinda

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Abstract

Abstract This study aims to 1) determine the effect of green marketing on purchasing decisions for Yamaha Panca Motor Pagar Dewa products. 2) Knowing the influence of lifestyle on purchasing decisions for sheren hijab products. 3) Knowing the effect of green marketing and lifestyle on purchasing decisions for Yamaha Panca Motor Pagar Dewa products. This type of research is a quantitative approach. The method used in this research is descriptive method. The population in this study were all consumers of Yamaha Panca Motor Pagar Dewa. The sample is 140 consumers of Yamaha Panca Motor Pagar Dewa. Based on the results of research on the effect of green marketing and lifestyle on purchasing decisions at Yamaha Panca Motor Pagar Dewa. 1) The tSig value for the Green marketing variable (X1) is 0.002. So it can be concluded that tSig

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本研究旨在1)确定绿色营销对雅马哈Panca Motor Pagar Dewa产品购买决策的影响。2)了解生活方式对头巾产品购买决策的影响。3)了解绿色营销和生活方式对雅马哈Panca Motor Pagar Dewa产品购买决策的影响。这种类型的研究是一种定量的方法。本研究采用的方法是描述性方法。本研究的人群均为雅马哈Panca Motor Pagar Dewa的消费者。样本为雅马哈Panca Motor Pagar Dewa的140名消费者。基于对雅马哈潘卡汽车公司(Yamaha Panca Motor Pagar Dewa)绿色营销和生活方式对购买决策影响的研究结果，1)绿色营销变量(X1)的tSig值为0.002。因此可以得出结论，tSig

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(JEMS) Jurnal Entrepreneur dan Manajemen Sains

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