History of Azerbaijani Advertising and its Role in Business Communication

Abstract

The main goal of the study is to study in detail the main factors that determine the future development of the global advertising market on the Internet, to consider the factors that determine the integration of the Internet with traditional media and elements of marketing communications. The global market is characterized by a wide range of products that constantly compete with each other, where supply often exceeds demand, and international marketing communications are becoming an increasingly important area in the business environment. Therefore, it is important to analyze market trends and development prospects. The role of advertising in shaping this process is important. Advertising activity depends to a large extent on a number of political, economic and social factors, on which the state of foreign markets depends. The most important of these is the globalization of business, that is, the acquisition of a business on a global scale. As global, international and foreign companies increase their role in the global economy and expand their activities in the countries in which they operate, the role of advertising is filled with new ingredients.