Corporate Social Responsibility

Recent Advancements in Sustainable Entrepreneurship and Corporate Social Responsibility Pub Date : 1900-01-01 DOI:10.4018/978-1-7998-2347-6.ch006

Chijioke Dikeocha

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Abstract

This chapter seeks to find out whether energy corporations that operate in Nigeria provide adequate information about their corporate social responsibility, and whether these programmes are available on their managed online media platforms. For this reason, the study investigates how two energy corporations have engaged the online newsletter platform to share information concerning their CSR performance. The research employs a content analysis method. The population of the study comprises all online newsletters published by these corporations from January 2013 to August 2014. There are recognized similarities and difference in their use of online newsletters to share information concerning their corporate social responsibility to their various stakeholders. The study recommended that ExxonMobil (Nigeria) and SPDC (Nigeria) should make an effort to be consistent in their online newsletter publication. SPDC (Nigeria) should de-emphasise the frightening account of oil theft and spillage and focus more on human capacity development of persons within their host communities.

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企业社会责任

本章旨在了解在尼日利亚运营的能源公司是否提供了有关其企业社会责任的充分信息，以及这些计划是否可在其管理的在线媒体平台上获得。出于这个原因，本研究调查了两家能源公司如何利用在线通讯平台来分享有关其企业社会责任绩效的信息。本研究采用内容分析法。研究对象包括这些公司在2013年1月至2014年8月期间发布的所有在线通讯。他们在使用在线通讯向不同的利益相关者分享有关企业社会责任的信息方面存在公认的相似之处和差异。该研究建议埃克森美孚(尼日利亚)和SPDC(尼日利亚)应努力在其在线通讯出版物中保持一致。SPDC(尼日利亚)应该不再强调关于石油盗窃和泄漏的可怕报道，而是更多地关注东道社区的人的能力发展。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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