Pub Date : 1900-01-01DOI: 10.4018/978-1-7998-2347-6.ch006
Chijioke Dikeocha
This chapter seeks to find out whether energy corporations that operate in Nigeria provide adequate information about their corporate social responsibility, and whether these programmes are available on their managed online media platforms. For this reason, the study investigates how two energy corporations have engaged the online newsletter platform to share information concerning their CSR performance. The research employs a content analysis method. The population of the study comprises all online newsletters published by these corporations from January 2013 to August 2014. There are recognized similarities and difference in their use of online newsletters to share information concerning their corporate social responsibility to their various stakeholders. The study recommended that ExxonMobil (Nigeria) and SPDC (Nigeria) should make an effort to be consistent in their online newsletter publication. SPDC (Nigeria) should de-emphasise the frightening account of oil theft and spillage and focus more on human capacity development of persons within their host communities.
{"title":"Corporate Social Responsibility","authors":"Chijioke Dikeocha","doi":"10.4018/978-1-7998-2347-6.ch006","DOIUrl":"https://doi.org/10.4018/978-1-7998-2347-6.ch006","url":null,"abstract":"This chapter seeks to find out whether energy corporations that operate in Nigeria provide adequate information about their corporate social responsibility, and whether these programmes are available on their managed online media platforms. For this reason, the study investigates how two energy corporations have engaged the online newsletter platform to share information concerning their CSR performance. The research employs a content analysis method. The population of the study comprises all online newsletters published by these corporations from January 2013 to August 2014. There are recognized similarities and difference in their use of online newsletters to share information concerning their corporate social responsibility to their various stakeholders. The study recommended that ExxonMobil (Nigeria) and SPDC (Nigeria) should make an effort to be consistent in their online newsletter publication. SPDC (Nigeria) should de-emphasise the frightening account of oil theft and spillage and focus more on human capacity development of persons within their host communities.","PeriodicalId":405677,"journal":{"name":"Recent Advancements in Sustainable Entrepreneurship and Corporate Social Responsibility","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129717000","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.4018/978-1-7998-2347-6.ch002
Andrija Barić, M. Omazić, A. Aleksić, Mirjana Pejić-Bach
Corporate social responsibility (CSR) can be seen as an important differentiation strategy for organizations operating in foreign markets, as it helps organizations to gain legitimacy, transfer their positive reputation, gain visibility and easily adapt to a new environment. The implementation of CSR activities in foreign markets is often different from the local markets. Beside institutional and legal framework, shareholders' interests can also significantly vary. Therefore, in order to achieve competitive advantage in foreign markets by using CSR, it is necessary to identify the interests of key stakeholder groups and to identify the most efficient activities and communication channels towards them. This chapter provides insight into the importance of CSR activities and communication on stakeholders' management on foreign markets, based on the empirical research on a sample of medium and large export organizations in Croatia. Results of the research indicate the importance and positive influence of CSR activities and communication on stakeholders' management in foreign markets.
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