Research on the Construction of Chinese Hotel Experiential Marketing Model Under the Background of AI

Abstract

As the hotel industry wants to occupy a certain market in the fierce competition, it is necessary to implement an experiential marketing strategy to provide corresponding products and services to enhance customer experience and realize customer experience value. In order to stand out in the fierce competition of the market environment, it is necessary to use a clear marketing mode and pay attention to the differentiated marketing focus and target at the same time as centralized marketing. This paper takes some kinds of AI hotels as the research object. Because of the increasingly fierce competition in the hotel industry, this paper makes a comparative analysis of the implementation of experiential marketing. Based on the problems existing in these hotels, combined with the smart model, this paper constructs the experiential marketing mode. It is hoped that under the current market competition environment, the developed experiential marketing mode can promote the expansion of hotel business, and provide certain guidance for hotels to win more market share.