Understanding the Impact of Awards on Award Winners and the Community on Reddit

2022 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining (ASONAM) Pub Date : 2022-11-10 DOI:10.1109/ASONAM55673.2022.10068596

Avinash Tulasi, Mainack Mondal, Arun Balaji Buduru, P. Kumaraguru

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Abstract

Non-financial incentives in the form of awards often act as a driver of positive reinforcement and elevation of social status in the offline world. The elevated social status results in people becoming more active, aligning to a change in the communities' expectations. However, the impact in terms of longevity of social influence and community acceptance of leaders of these incentives in the form of awards are not well-understood in the online world. Our work aims to shed light on the impact of these awards on the awardee and the community. We focus on three large subreddits with a snapshot of 219K posts and 5.8 million comments contributed by 88K Reddit users who received 14,146 awards. Our work establishes that the behaviour of awardees change statistically significantly for a short time after getting an award; however, the change is ephemeral since the awardees return to their pre-award behaviour within days. Additionally, via a user survey, we identified a long-lasting impact of awards-we found that the community's stance softened towards awardees.

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了解奖项对获奖者和Reddit社区的影响

在现实世界中，奖励形式的非经济激励常常起到积极强化和提升社会地位的推动作用。社会地位的提高导致人们变得更加活跃，与社区期望的变化保持一致。然而，在网络世界中，这些奖励形式的激励对社会影响的持久性和社区对领导者的接受程度的影响并没有得到很好的理解。我们的工作旨在阐明这些奖项对获奖者和社会的影响。我们专注于三个大的子Reddit，其中有219K个帖子和580万条评论，由88K名Reddit用户贡献，他们获得了14,146个奖项。我们的研究表明，获奖者的行为在获奖后的短时间内会发生统计学上的显著变化;然而，这种变化是短暂的，因为获奖者在几天内就会恢复他们获奖前的行为。此外，通过用户调查，我们发现了奖项的长期影响——我们发现社区对获奖者的态度软化了。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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2022 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining (ASONAM)

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