Exploration of Task-driven Blended Teaching of Marketing

Abstract

The rapid development of Internet economy and marketing is changing our life, where marketing has become the key for entrepreneurs to win in competition. This paper explored ways to reform the course of Marketing based on task-driven blended teaching and the ADDIE model. Starting from the teaching tasks of the course, this paper combined with the five steps of “ analysis-design-development-implementation-evaluation” to design the practical tasks of marketing in the hope of encouraging students to study marketing from a theoretical perspective. In turn, the blended teaching mode of the course is constructed to meet the learning needs of students, with emphasis on the training of students’ practical ability to cultivate them into marketing talents that suit enterprises.