Pengaruh Program KUR dan BLT terhadap Kinerja UMKM dengan Strategi Diferensiasi sebagai Variabel Mediasi

Irma Suryani, Maria Rio Rita
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Abstract

This study aims to examine the impact of the Kredit Usaha Rakyat (KUR) and Bantuan Langsung Tunai (BLT) programs on the performance of MSMEs through differentiating mediation strategies. This study involved SMEs in Salatiga City using a purposive sampling method to purchase samples. Data is processed using Partial Least Square-Structural Equation Modeling (PLS-SEM). The reported findings are that the KUR and BLT programs have a significant positive effect on the differentiation strategy and also on the performance of MSMEs. It is also proven that differences in strategy mediate the effect of the KUR and BLT programs on MSME performance. This can be a reference for MSME actors to increase capital in a business by wisely using the KUR and/or BLT programs to support the implementation of a differentiation strategy to improve operations.
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量度方案和BLT对UMKM绩效的影响,其分化策略为中介变量
本研究旨在透过不同的调解策略,检视民间信贷计划(KUR)和班团朗松计划(BLT)对中小微企业绩效的影响。本研究以萨拉提加市中小企业为研究对象,采用有目的的抽样方法购买样本。数据处理使用偏最小二乘结构方程模型(PLS-SEM)。报告的研究结果表明,KUR和BLT计划对中小微企业的差异化战略和绩效有显著的积极影响。研究还证明,策略的差异在KUR和BLT项目对中小微企业绩效的影响中起中介作用。这可以作为中小微企业增加资本的参考,通过明智地使用KUR和/或BLT计划来支持实施差异化战略以改善运营。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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